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Sri Lanka’s biggest digital marketing event returns with a bang

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The eagerly-anticipated DMASL Digital Summit 2024 is ready to set Sri Lanka’s digital marketing space abuzz on 3 and 4 July at Waters Edge, Battaramulla. 

After the success of last year’s inaugural summit, which swiftly became the premier event in the digital marketing industry, this year’s summit is expected to be even more dynamic and engaging. The expansion to a two-day format highlights the summit’s growing significance and influence within the industry. 

The DMASL Digital Summit 2024 is organised by the Digital Marketers Association of Sri Lanka (DMASL) – the leading professional body dedicated to advancing the field of digital marketing in Sri Lanka through education, networking, and advocacy.

The DMASL Digital Summit 2024, which will be held under the theme “Charting the Uncharted”, aims to gather a diverse group of professionals, including digital marketing experts, advertising agencies, business leaders, and technology enthusiasts, fostering an environment of learning, networking, and collaboration. 

Attendees can look forward to a range of keynote speeches, panel discussions, workshops, and networking sessions designed to inspire and educate on the latest trends and innovations in digital marketing. 15+ speakers, 20+ partners, three in-depth workshops, and over 1,000 participants are expected at the DMASL Digital Summit 2024. 

As the largest event of its kind in the country, the summit will offer unparalleled opportunities for attendees to gain insights from industry leaders and to network with peers. Participants will have the unique opportunity to engage with cutting-edge digital marketing tools and strategies, gaining valuable insights from top-tier professionals. The summit’s emphasis on innovation and collaboration makes it a must-attend event for anyone looking to stay ahead in the fast-paced world of digital marketing.

DMASL President Umair Wolid said: “DMASL Digital Summit 2024 is a landmark event for the digital marketing community in Sri Lanka. It is also a milestone in our journey to elevate digital marketing in Sri Lanka. This year’s expanded format and stellar line-up of speakers will provide unparalleled opportunities for learning and networking. We are excited to inspire and equip our attendees with the latest insights and innovations in the digital marketing landscape. In the future, we intend to extend the reach internationally as well, and further enhance engagement value through a focus on interactive sessions.”

DMASL Project Chair Arjun Jeger said: “We are thrilled to bring together such a diverse and talented group of professionals to share their knowledge and expertise. With our expanded format this year, we are confident that the summit will offer even more valuable opportunities for learning and networking. With this year’s event, we are also delivering on our pledge to continue expanding the event’s reach, engagement, and impact. No serious digital marketer should miss this event.”

Unilever Marketing Director – Personal Care, Beauty and Wellbeing Shamara Silva said: “We are proud to partner with DMASL as the Title Sponsor of Digital Summit 2024. At Unilever, we believe in uplifting the skills and competencies of our talent, particularly during a time where talent migration is a key tension. In this light, we see it as essential to support organisations such as DMASL that create forums to equip local talent with global exposure. We believe that the summit will provide an excellent platform for sharing innovative ideas and best practices in digital marketing and will contribute to the future of digital marketing in the region.”

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Commonwealth Enterprise and Investment Council expresses solidarity with Sri Lanka

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The Commonwealth Enterprise and Investment Council (CWEIC) has conveyed its condolences to Sri Lanka over the loss of life and extensive damage caused by Cyclone Ditwah, urging all Commonwealth nations to support the country’s recovery as the scale of devastation continues to unfold.

In a statement signed by CWEIC Chairman Lord Marland and Deputy Chairman Lord Swire, the council said: On behalf of the Commonwealth Enterprise and Investment Council, we extend our sincere condolences to the President and people of Sri Lanka for the tragic loss of life and the widespread destruction caused by Cyclone Ditwah.

With the death toll now exceeding 300, hundreds more people missing, and thousands left without homes or livelihoods, the impact on your nation is devastating, and affecting all parts of the country.

As Commonwealth friends, we acknowledge the suffering that Sri Lanka has already endured through natural disasters; floods, droughts, landslides, and the 2004 tsunami.

Sri Lanka has survived through the extraordinary efforts of countless volunteers and ordinary people. Once again, we see this remarkable resilience and cooperation from Sri Lankans who are working to restore order, basic services, and supplies where possible.

We appeal to all Commonwealth countries to support the recovery efforts, and we will keep Sri Lanka in our thoughts and prayers at this difficult time. CWEIC has a significant presence in Sri Lanka, and our Strategic Partners stand ready to assist in any way we can during this difficult time. We will continue to support international efforts and appeal to Commonwealth nations to contribute to Sri Lanka’s recovery.

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DFCC to buy retail business of Standard Chartered Bank Sri Lanka for Rs3.7bn

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DFCC Bank said it has reached a deal to buy the retail and wealth management business of Standard Chartered Bank in Sri Lanka for 3.7 billion rupees.

The transaction is expected to be concluded in early 2026, subject to regulatory approvals, DFCC Bank said in a stock exchange filing.

“The proposed acquisition forms part of DFCC Bank’s strategic growth agenda to strenghten its retail and wealth management franchise, build scale and create sustainable value for customers, employees and shareholders alike,” the filing said.

The transaction will be funded by internal funds.

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Historic Partnership: Bybit Joins Hands with Master Trading Academy to Strengthen Crypto Education in Sri Lanka

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Master Trading Academy (MTA), one of Sri Lanka’s leading and most trusted professional trading education institutions, has announced a strategic partnership with Bybit, the world’s second-largest and fastest-growing cryptocurrency exchange. This groundbreaking collaboration marks the first time a global crypto exchange has partnered with a Sri Lankan crypto education academy, creating a major milestone in the country’s digital finance landscape.

Through this partnership, MTA and Bybit are launching a comprehensive Crypto Education Program designed to equip aspiring traders, investors, and blockchain enthusiasts with the knowledge and practical skills required to engage confidently in the global crypto market. The course, valued at LKR 36,000, will be offered completely free of charge to 120 selected participants, who will be trained in three batches of 40 students.

Registrations are now open.

  • https://docs.google.com/forms/u/1/d/1c5LZK5KUkhV-X1qUGzKG9dN-te9NmAuANQCOJsMtHnQ/viewform?edit_requested=true

Seats are limited.

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