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Sri Lanka’s biggest digital marketing event returns with a bang

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The eagerly-anticipated DMASL Digital Summit 2024 is ready to set Sri Lanka’s digital marketing space abuzz on 3 and 4 July at Waters Edge, Battaramulla. 

After the success of last year’s inaugural summit, which swiftly became the premier event in the digital marketing industry, this year’s summit is expected to be even more dynamic and engaging. The expansion to a two-day format highlights the summit’s growing significance and influence within the industry. 

The DMASL Digital Summit 2024 is organised by the Digital Marketers Association of Sri Lanka (DMASL) – the leading professional body dedicated to advancing the field of digital marketing in Sri Lanka through education, networking, and advocacy.

The DMASL Digital Summit 2024, which will be held under the theme “Charting the Uncharted”, aims to gather a diverse group of professionals, including digital marketing experts, advertising agencies, business leaders, and technology enthusiasts, fostering an environment of learning, networking, and collaboration. 

Attendees can look forward to a range of keynote speeches, panel discussions, workshops, and networking sessions designed to inspire and educate on the latest trends and innovations in digital marketing. 15+ speakers, 20+ partners, three in-depth workshops, and over 1,000 participants are expected at the DMASL Digital Summit 2024. 

As the largest event of its kind in the country, the summit will offer unparalleled opportunities for attendees to gain insights from industry leaders and to network with peers. Participants will have the unique opportunity to engage with cutting-edge digital marketing tools and strategies, gaining valuable insights from top-tier professionals. The summit’s emphasis on innovation and collaboration makes it a must-attend event for anyone looking to stay ahead in the fast-paced world of digital marketing.

DMASL President Umair Wolid said: “DMASL Digital Summit 2024 is a landmark event for the digital marketing community in Sri Lanka. It is also a milestone in our journey to elevate digital marketing in Sri Lanka. This year’s expanded format and stellar line-up of speakers will provide unparalleled opportunities for learning and networking. We are excited to inspire and equip our attendees with the latest insights and innovations in the digital marketing landscape. In the future, we intend to extend the reach internationally as well, and further enhance engagement value through a focus on interactive sessions.”

DMASL Project Chair Arjun Jeger said: “We are thrilled to bring together such a diverse and talented group of professionals to share their knowledge and expertise. With our expanded format this year, we are confident that the summit will offer even more valuable opportunities for learning and networking. With this year’s event, we are also delivering on our pledge to continue expanding the event’s reach, engagement, and impact. No serious digital marketer should miss this event.”

Unilever Marketing Director – Personal Care, Beauty and Wellbeing Shamara Silva said: “We are proud to partner with DMASL as the Title Sponsor of Digital Summit 2024. At Unilever, we believe in uplifting the skills and competencies of our talent, particularly during a time where talent migration is a key tension. In this light, we see it as essential to support organisations such as DMASL that create forums to equip local talent with global exposure. We believe that the summit will provide an excellent platform for sharing innovative ideas and best practices in digital marketing and will contribute to the future of digital marketing in the region.”

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Sohan Jayasena to take ceylon spices to the global wellness stage with Mild Earth

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Sri Lanka may give the world another refreshing beverage. Made of an original recipe, it’s brewed from some of the country’s most iconic spices, that could, in time, match the country’s best-known export, tea, thanks to the vision of the enterprising young marketing professional, Sohan Jayasena and his company mild earth

‘Wild Mist Water’ unveiled at an appropriately styled ‘quiet reveal’ in Colombo 7 a few weeks back is, in its creator Sohan Jayasena’s words, “a luxury wellness experience inspired by Sri Lanka’s botanical heritage.”

Available initially in four variants, the Wild Mist Water mixes come in canisters, and their contents must be brewed just as tea is, with each canister containing a thoughtfully curated mix of local spices that have been associated for generations with physical and mental wellbeing.

The spices that go into the mix are drawn entirely from Sri Lanka’s botanical repertoire, with each blend combining coriander seeds with carefully balanced accents of nigella, cloves, cinnamon, rosemary and lemongrass. The result is a subtle, refined infusion designed not to overwhelm the palate, but to offer a calming aroma, a smooth mouthfeel and a sense of grounding that unfolds slowly with each sip, giving its patrons a time to pause a moment of calm that is much needed in a world that never pauses or stops.

At the heart of the brand is its founder’s belief that Sri Lanka’s wellness heritage does not need exaggeration or nostalgia to be relevant to modern life, only thoughtful reinterpretation.

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Araliya Group of Companies Strengthens Logistics Operations with Acquisition of 10 New Trucks from DIMO

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Araliya Group of Companies has further strengthened its logistics and transportation capabilities with the acquisition of 10 brand-new TATA LPK 1618 trucks from Diesel & Motor Engineering PLC (DIMO), one of Sri Lanka’s leading automobile distributors.

This strategic investment expands the Group’s existing fleet to over 200 vehicles, reinforcing its ability to support large-scale operations across multiple sectors. The newly added trucks are expected to enhance efficiency, reliability, and operational capacity within Araliya’s supply chain and distribution network.

DIMO’s comprehensive after-sales service, technical expertise, and long-standing reputation for quality were key factors behind the Group’s decision. The collaboration highlights Araliya Group’s continued commitment to operational excellence and sustainable growth, while reaffirming DIMO’s position as a trusted partner for large-scale commercial transport solutions in Sri Lanka.

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Sri Lanka’s Largest Vehicle Investment: DIMO and Rathna Rice Pvt Ltd Complete Historic 50-Vehicle Fleet Deal

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In a groundbreaking transaction that marks Sri Lanka’s largest single vehicle investment to date, DIMO Lanka has successfully completed the delivery of 50 LPT 1615 TATA commercial trucks to Rathna Rice Pvt Ltd, setting a new benchmark for fleet acquisitions in the country.

This substantial growth demonstrated by the local business sector represents an economically significant milestone for Sri Lanka’s commercial vehicle industry.

The deal underscores the confidence and expansion capabilities of Sri Lankan enterprises, highlighting the continued strength of the domestic business community.

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