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Tech startup, fluencr, aims to accelerate Sri Lanka’s digital transformation with its influencer marketplace

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fluencr, a homegrown tech startup, is shaping the country’s digital economy by enhancing influencer and business collaboration. Recognized among the top 50 at the prestigious Dialog Innovation Challenge, fluencr is on a mission to streamline business and influencer collaborations, aligning with Sri Lanka’s broader digital transformation initiatives.

In an era where influencer marketing is a key driver of brand engagement, fluencr offers a data-driven platform that enables businesses to discover, connect, and collaborate with the right influencers. The platform simplifies campaign management from start to finish, providing seamless performance analytics and ensuring instant payments through an integration with Seylan Bank’s Mastercard payment solutions.

For influencers, fluencr enhances brand discoverability, making it easier to secure collaborations while automating insight sharing and campaign workflows. The added benefit of timely payments ensures creators can focus on what they do best—creating engaging content.

fluencr isn’t just another marketplace; it’s a potential local alternative to global platforms like Fiverr and Upwork. By offering an accessible and free-to-use platform, fluencr has the power to uplift Sri Lanka’s content landscape, creating new opportunities for businesses and creators alike.

Why Now? Why Fluencr

Booming Influencer Market: Since 2019, the global influencer industry has tripled in value, reaching $21.1 billion. Sri Lanka’s share currently stands at an estimated $17.2 million, showcasing immense growth potential.

End of Third-Party Cookies: With platforms like Meta and Google phasing out third-party cookies by 2025, businesses must rethink their digital marketing strategies. fluencr provides a viable alternative, leveraging influencer partnerships for direct audience engagement.

User-Generated Content (UGC) Dominates: Research shows that 93% of marketers believe UGC outperforms traditional ads, making influencer collaborations more crucial than ever.

Rising Influencer Trust: With 63% of Gen Z preferring influencer recommendations over conventional advertising, brands need to adapt to shifting consumer behaviors.

fluencr was not just engineered in theory—it was born out of real-world challenges. The founding team, comprising professionals with experience at top Sri Lankan companies such as Dialog, Cinnamon Hotels, and Daraz, understands the struggles businesses and creators face in the digital marketing landscape. Now, they’re on a mission to solve them.

Whether you’re a business ready to harness the power of influencer marketing or a creator looking to scale, fluencr invites you to be part of Sri Lanka’s digital future: https://fluencr.io

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Sohan Jayasena to take ceylon spices to the global wellness stage with Mild Earth

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Sri Lanka may give the world another refreshing beverage. Made of an original recipe, it’s brewed from some of the country’s most iconic spices, that could, in time, match the country’s best-known export, tea, thanks to the vision of the enterprising young marketing professional, Sohan Jayasena and his company mild earth

‘Wild Mist Water’ unveiled at an appropriately styled ‘quiet reveal’ in Colombo 7 a few weeks back is, in its creator Sohan Jayasena’s words, “a luxury wellness experience inspired by Sri Lanka’s botanical heritage.”

Available initially in four variants, the Wild Mist Water mixes come in canisters, and their contents must be brewed just as tea is, with each canister containing a thoughtfully curated mix of local spices that have been associated for generations with physical and mental wellbeing.

The spices that go into the mix are drawn entirely from Sri Lanka’s botanical repertoire, with each blend combining coriander seeds with carefully balanced accents of nigella, cloves, cinnamon, rosemary and lemongrass. The result is a subtle, refined infusion designed not to overwhelm the palate, but to offer a calming aroma, a smooth mouthfeel and a sense of grounding that unfolds slowly with each sip, giving its patrons a time to pause a moment of calm that is much needed in a world that never pauses or stops.

At the heart of the brand is its founder’s belief that Sri Lanka’s wellness heritage does not need exaggeration or nostalgia to be relevant to modern life, only thoughtful reinterpretation.

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Araliya Group of Companies Strengthens Logistics Operations with Acquisition of 10 New Trucks from DIMO

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Araliya Group of Companies has further strengthened its logistics and transportation capabilities with the acquisition of 10 brand-new TATA LPK 1618 trucks from Diesel & Motor Engineering PLC (DIMO), one of Sri Lanka’s leading automobile distributors.

This strategic investment expands the Group’s existing fleet to over 200 vehicles, reinforcing its ability to support large-scale operations across multiple sectors. The newly added trucks are expected to enhance efficiency, reliability, and operational capacity within Araliya’s supply chain and distribution network.

DIMO’s comprehensive after-sales service, technical expertise, and long-standing reputation for quality were key factors behind the Group’s decision. The collaboration highlights Araliya Group’s continued commitment to operational excellence and sustainable growth, while reaffirming DIMO’s position as a trusted partner for large-scale commercial transport solutions in Sri Lanka.

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Sri Lanka’s Largest Vehicle Investment: DIMO and Rathna Rice Pvt Ltd Complete Historic 50-Vehicle Fleet Deal

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In a groundbreaking transaction that marks Sri Lanka’s largest single vehicle investment to date, DIMO Lanka has successfully completed the delivery of 50 LPT 1615 TATA commercial trucks to Rathna Rice Pvt Ltd, setting a new benchmark for fleet acquisitions in the country.

This substantial growth demonstrated by the local business sector represents an economically significant milestone for Sri Lanka’s commercial vehicle industry.

The deal underscores the confidence and expansion capabilities of Sri Lankan enterprises, highlighting the continued strength of the domestic business community.

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