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New Media Solutions wins two prestigious awards at 4A’s Advertising Awards 2024

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New Media Solutions (NMS), a leading player in homegrown media, brand communications and public relations, recently won a Silver and a Bronze award at the inaugural Four A’s Advertising Awards 2024 for its outstanding work with Softlogic Life, Sri Lanka’s 2nd largest life insurer. NMS won the Silver award under the Integrated category and the Bronze award under the PR category for their innovative ‘Sri Lanka’s Inspiring Christmas Tree of Hope’ campaign. 

Softlogic Life unveiled its iconic vegetable Christmas tree at the most iconic Galle Face roundabout last December for the second consecutive year in 2023. The Christmas tree was made up of vegetable plants planted and sent to Softlogic Life by people from all four corners of Sri Lanka. It went down in history as Sri Lanka’s first-ever crowdsourced Christmas tree made of vegetable plants. This unique installation comprised 2,000+ organic plants of diverse varieties and nutritional values, all put together to create a Christmas tree amidst harsh sunlight, sea breeze and humidity. This was a unique way to tell Sri Lanka how blessed we are as a nation because if Softlogic Life can do it here under such environmental conditions, anyone anywhere can start their own home garden, even if it’s on a balcony in their home.

New Media Solutions was pivotal in bringing this innovative campaign to life, employing creativity and strategic thinking to amplify Softlogic Life’s message. The agency’s comprehensive approach involved leveraging various media channels and public relations platforms to ensure maximum visibility and engagement.

Expressing his views about their recent win, New Media Solutions Managing Director Nilupa Sanjaya Liyanage said, “We are deeply honoured to receive two prestigious awards at the inaugural Four A’s Advertising Awards in Sri Lanka. This recognition is a testament to our entire team’s creativity, dedication, and hard work. Our collaboration with Softlogic Life on the iconic vegetable Christmas tree campaign celebrated the festive season. Also, it promoted sustainable living and community engagement across Sri Lanka. This project showcased the power of innovative communication and the remarkable potential within our nation. We are proud to have inspired Sri Lankans to take up home gardening and contribute to a greener, more self-sufficient future.”

‘From Seeds to Stories: Sri Lanka’s Inspiring Christmas Tree of Hope’ campaign allowed New Media Solutions to demonstrate their unmatched creativity in media and brand communications. Embracing the unconventional nature of the initiative, the agency set out to create a narrative that encapsulated the festive spirit and connected deeply with the public. By merging creativity into every facet of the campaign, NMS successfully highlighted the significance of sustainability and community involvement. The two awards at the 4A’s Awards are a testament to the agency’s commitment to redefining the landscape of traditional marketing and communication in the country. 

“I’d like to congratulate New Media Solutions on winning two well-deserved awards at the inaugural Four A’s Advertising Awards. Their unconventional approach to PR, exceptional creativity and unwavering dedication were pivotal in successfully bringing this integrated campaign to life, transforming it into a symbol of sustainability and community through this unorthodox approach. We are proud to have such committed and talented partners and look forward to continuing our journey of inspiring positive change together in Sri Lanka,” said Head of Marketing, Softlogic Life – Chamindri Pilimatalauwe. 

New Media Solutions is a collection of seasoned veterans from media relations, brand communications, and public relations who master their service offerings, including media strategies, lobbying, mass communications, content creation, digital media, advertising, and crisis management. The company is led by Co-Founder and current Chief Executive Officer Nilupa Sanjaya Liyanage, a communications veteran with over 15 years of experience in advertising, journalism, broadcasting and digital media.

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Yevan David set for historic Monaco FIA Formula 3 debut

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Young Sri Lankan driver Yevan David is set to make his Monaco debut this weekend as the FIA Formula 3 Championship resumes after its opening round in Melbourne.

Driving for AIX Racing, the 18-year-old enters the iconic street race after testing at the Red Bull Ring, simulator preparation, and time spent balancing his racing programme with A-Level examinations.

David, the first Sri Lankan to compete in FIA Formula 3, said Monaco is one of motorsport’s biggest challenges due to its narrow layout, limited overtaking opportunities and high track evolution.

“Confidence and precision are just as important as outright speed,” David said, adding that he had focused heavily on simulator work ahead of the weekend.

The Monaco round runs from June 4 to 7, with the Sprint Race on Saturday and Feature Race on Sunday, according to the FIA Formula 3 calendar.

David will also race with a special helmet tribute to Ayrton Senna, whose Monaco performances remain among the most famous in Formula 1 history.

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A New Global Marina Front Address for Sri Lanka Presented by Prime & Melwa

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Prime and Melwa have unveiled the Prime Marina Sales Suite at Port City Colombo, a first of its kind in the region and a new benchmark for how a landmark real estate address is presented to the world. it has designed for globally minded, internationally travelled, and long past the language of conventional real estate. Every space within it is intentional, every detail deliberates crafted to ensure that the moment a customer steps in, they understand, without a word of explanation, exactly what this address represents and why it stands apart. The grandeur of the Suite set the tone unlike anything Sri Lanka’s real estate has witnessed before. Distinguished guests, business leaders, and investors from across the island and beyond gathered to witness a presentation commanding in its scale, immaculate in its execution, and resolute in its singular ambition.

“The Prime Marina Sales Suite was conceived knowing that everyone who walks in will have seen the best of what international Real Estate have to offer. Our benchmark was not Sri Lanka. Our benchmark is the world.”

Sandamini Perera, Co-Chairperson, Prime Group

A highlight of the day was the compelling presentation delivered by Mr. Sanmith Tharunya, Director of Prime Group, who took guests beyond the architecture and amenities to reveal the extraordinary vision behind Prime Marina. Through a presentation that was both inspiring and thought-provoking, he invited the audience to see beyond a conventional real estate development and appreciate the emergence of a truly global waterfront destination.

At this Suite, stands Prime Marina: an address of genuine global standing, unveiled to the world with the weight it deserves. Positioned at the very heart of Port City Colombo, on the Marina precinct, Prime Marina occupies the precise point where the iconic waterfront bridge, the Indian Ocean, and the Marina itself converge, a location that announces itself before a word is spoken, and that no other available plot in this city can claim. Rising from that singular position are landmark towers featuring 1, 2, 3, and 4-bedroom apartments and exclusive penthouses, architecturally authored by P&T Singapore, a firm whose work defines the standard across the most rigorous real estate markets in world.

Furthermore, the iconic development engaging one of Singapore’s top tier interior design companies, Index Design Pte Ltd, globally acclaimed architectural firm, to curate an exceptional interior environment that reflects the highest benchmarks of international design, craftsmanship, and luxury living.

In addition, the landscape architecture is being entrusted to Grant Associates of the UK, an internationally acclaimed landscape architecture practice renowned for creating some of the world’s most iconic and sustainable environments. Their involvement further reinforces our commitment to delivering a development that meets the highest global standards in design and aesthetics

The building commands unobstructed water on two sides: the living energy of a world class marina on one, the quiet stillness of a natural creek on the other. Prime Marina’s buyers are not simply acquiring a residence. They are claiming a rare stake in the future of a world class city destined to redefine Region’s waterfront real estate landscape.

It is the combined strength of Prime and Melwa two strong conglomerate that have shaped Sri Lanka’s economy and real estate landscape across decades, which has made a project of this scale and distinction possible

As Port City Colombo takes its place on the world stage, Prime Marina stands at its very forefront, setting a new benchmark for marina-front living in South Asia and establishing a legacy that will endure for generations to come.

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Nilshani to represent Sri Lanka at UN conference

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Nilshani de Silva, one of Sri Lanka’s leading disability rights advocates, has been selected to represent the country at the 19th Conference of States Parties to the Convention on the Rights of Persons with Disabilities, to be held at the United Nations Headquarters.

Serving as Sri Lanka’s youth representative at this year’s conference, she has also been invited to address the assembly alongside international leaders, including the United Nations Secretary-General, during the opening session on 9 June.

Notably, Sri Lanka will hold the presidency of this year’s Conference of States Parties, which is regarded as one of the world’s foremost forums dedicated to advancing and protecting the rights of persons with disabilities.

Nilshani de Silva, who has Down syndrome, is widely recognised as an advocate for the rights of Sri Lanka’s disabled community. She is also known as a skilled counsellor, teacher and fashion designer.

Reports indicate that this international recognition has been awarded in appreciation of her efforts to challenge societal misconceptions and champion the rights of persons with disabilities.

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