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New Media Solutions wins two prestigious awards at 4A’s Advertising Awards 2024

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New Media Solutions (NMS), a leading player in homegrown media, brand communications and public relations, recently won a Silver and a Bronze award at the inaugural Four A’s Advertising Awards 2024 for its outstanding work with Softlogic Life, Sri Lanka’s 2nd largest life insurer. NMS won the Silver award under the Integrated category and the Bronze award under the PR category for their innovative ‘Sri Lanka’s Inspiring Christmas Tree of Hope’ campaign. 

Softlogic Life unveiled its iconic vegetable Christmas tree at the most iconic Galle Face roundabout last December for the second consecutive year in 2023. The Christmas tree was made up of vegetable plants planted and sent to Softlogic Life by people from all four corners of Sri Lanka. It went down in history as Sri Lanka’s first-ever crowdsourced Christmas tree made of vegetable plants. This unique installation comprised 2,000+ organic plants of diverse varieties and nutritional values, all put together to create a Christmas tree amidst harsh sunlight, sea breeze and humidity. This was a unique way to tell Sri Lanka how blessed we are as a nation because if Softlogic Life can do it here under such environmental conditions, anyone anywhere can start their own home garden, even if it’s on a balcony in their home.

New Media Solutions was pivotal in bringing this innovative campaign to life, employing creativity and strategic thinking to amplify Softlogic Life’s message. The agency’s comprehensive approach involved leveraging various media channels and public relations platforms to ensure maximum visibility and engagement.

Expressing his views about their recent win, New Media Solutions Managing Director Nilupa Sanjaya Liyanage said, “We are deeply honoured to receive two prestigious awards at the inaugural Four A’s Advertising Awards in Sri Lanka. This recognition is a testament to our entire team’s creativity, dedication, and hard work. Our collaboration with Softlogic Life on the iconic vegetable Christmas tree campaign celebrated the festive season. Also, it promoted sustainable living and community engagement across Sri Lanka. This project showcased the power of innovative communication and the remarkable potential within our nation. We are proud to have inspired Sri Lankans to take up home gardening and contribute to a greener, more self-sufficient future.”

‘From Seeds to Stories: Sri Lanka’s Inspiring Christmas Tree of Hope’ campaign allowed New Media Solutions to demonstrate their unmatched creativity in media and brand communications. Embracing the unconventional nature of the initiative, the agency set out to create a narrative that encapsulated the festive spirit and connected deeply with the public. By merging creativity into every facet of the campaign, NMS successfully highlighted the significance of sustainability and community involvement. The two awards at the 4A’s Awards are a testament to the agency’s commitment to redefining the landscape of traditional marketing and communication in the country. 

“I’d like to congratulate New Media Solutions on winning two well-deserved awards at the inaugural Four A’s Advertising Awards. Their unconventional approach to PR, exceptional creativity and unwavering dedication were pivotal in successfully bringing this integrated campaign to life, transforming it into a symbol of sustainability and community through this unorthodox approach. We are proud to have such committed and talented partners and look forward to continuing our journey of inspiring positive change together in Sri Lanka,” said Head of Marketing, Softlogic Life – Chamindri Pilimatalauwe. 

New Media Solutions is a collection of seasoned veterans from media relations, brand communications, and public relations who master their service offerings, including media strategies, lobbying, mass communications, content creation, digital media, advertising, and crisis management. The company is led by Co-Founder and current Chief Executive Officer Nilupa Sanjaya Liyanage, a communications veteran with over 15 years of experience in advertising, journalism, broadcasting and digital media.

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TicketsMinistry Becomes the First Sri Lankan Built Ticketing Platform to Launch in the Gulf

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Sri Lankan online ticketing platform TicketsMinistry has launched operations in the United Arab Emirates, becoming the first Sri Lankan-built ticketing platform to enter the Gulf market.

Developed by Tickets M (Pvt) Ltd, TicketsMinistry has sold over 500,000 tickets across more than 1,000 events in Sri Lanka and works with over 600 event partners. The platform allows organisers to sell tickets online, manage entry and track sales in real time.

With the UAE launch, organisers of concerts, cultural shows, sporting events and community gatherings in the Emirates can now use the platform. The move is also expected to give the UAE’s large Sri Lankan community easier access to Sri Lankan concerts and cultural events.

“This is a proud moment for Sri Lankan innovation. Our platform was built by Sri Lankan talent, and it is now competing in one of the world’s most dynamic event markets. The UAE is the first step in our plan to grow TicketsMinistry into a global ticketing brand,” said Bhanuka Weerasinghe, Director of TicketsMinistry.

The company said it plans to expand into further international markets following the UAE launch.

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“Sri Lanka has my heart,” says youngest traveler to visit 195 countries

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Cameron Mofid, widely recognized as the youngest person to have visited all 195 countries, has praised Sri Lanka, describing it as a destination offering diverse experiences despite its relatively small size.

Speaking in a podcast episode shared on his social media, Mofid said he preferred his experience in Sri Lanka to those in Nepal and Malaysia.

“Sri Lanka has my heart. It’s like lush landscapes, beautiful. So much nature, wildlife, very underrated,” Mofid said.

“Sri Lanka is awesome. It’s so small but there is so much to do and see, it’s inexpensive and the people are awesome,” he added.

He also said he did not encounter pollution or scams during his time in Sri Lanka, unlike some other countries he visited.

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Alan Walker, Nicky Romero and CHUNG HA headlined the Landmark POP Culture Festival 2026, as Sri Lanka entered a New Era in Entertainment

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Colombo, Sri Lanka – POP Culture Festival 2026 concluded successfully at Port City Colombo, marking a turning point for Sri Lanka’s entertainment industry, and setting a new benchmark for world-class festivals in the country. With an international EDM DJ line-up who have all performed on Tomorrowland stages, it was a World Class line-up performing on a massive World Class stage.

Held on the 28th and 29th August, the two-day festival brought together an outstanding lineup led by world-renowned artists Alan Walker, Nicky Romero and South Korean pop (K-pop) sensation CHUNG HA. They were joined by several leading international and Sri Lankan artists, creating a powerful celebration of music, youth culture, creativity and live entertainment.

POP Culture Festival 2026 was brought to life by ShowUp Entertainment and Elephant House Cream Soda, united by a shared vision to elevate Sri Lankan entertainment, empower the country’s next generation of talent, and to create a platform capable of connecting them with the world.

From spectacular performances and world-class stage production, to the incredible energy of the audience, the festival transformed Port City Colombo into a vibrant international entertainment destination.

Alan Walker delivered an unforgettable performance that made the opening day truly historic, while CHUNG HA captivated Sri Lankan K-pop fans with her signature vocals, choreography and commanding stage presence. Nicky Romero’s first-ever performance in Sri Lanka brought the festival to a powerful close, delivering a high-energy finale that will remain a landmark moment in the country’s live entertainment history.

The festival also featured performances by DubVision, QUINTINO, Dyro x DANNIC, Mintthy and a selection of emerging and established Sri Lankan artists, bringing global stars and homegrown talent together on one extraordinary stage.

POP Idol: Developing Sri Lanka’s First Global-Level Idols.

A defining part of POP Culture Festival 2026 was the POP Idol programme, a groundbreaking initiative created to discover, develop and introduce the next generation of Sri Lankan performers.

From thousands of applicants across the country, talented young performers were selected and guided through a professional development journey that included auditions, intensive training, performance preparation and mentorship. The programme was designed to develop not only vocal and dance abilities but also stage presence, discipline, confidence and the professionalism required to compete on an international level.

Through this journey, POP Idol introduced a new generation of solo performers and a girl group developed to global entertainment standards. Their appearance on the POP Culture Festival stage represented far more than a debut performance – it marked the beginning of a new pathway for Sri Lankan youth with ambitions of reaching international audiences.

By providing international professional trainers and the opportunity to perform alongside globally recognised artists, POP Idol demonstrated that Sri Lankan talent has the potential to stand confidently on the world stage.

A Platform Taking Sri Lankan Young Talent to the World

POP Culture Festival is more than an international music festival. It is a long-term platform created to identify, develop and showcase Sri Lanka’s young creative talent to the world.

By bringing global artists, an international-level production, and emerging Sri Lankan performers together, the festival created opportunities that extends beyond a single event. It opened the door for young musicians, dancers, performers, creators and entertainment professionals to gain experience, build visibility and pursue opportunities within the global industry.

Created by Sri Lankan youth and driven by the spirit of The Young World Order, the festival showcased the ambition, creativity and potential of a new generation determined to take the country forward.

The successful delivery of POP Culture Festival 2026 demonstrated Sri Lanka’s ability to produce ambitious, world-class entertainment experiences while creating meaningful opportunities for its own talent. It also strengthened the country’s potential to become an important entertainment and festival destination within the region.

POP Culture Festival 2026 did not simply bring world-famous artists to Sri Lanka. It created a stage from which Sri Lankan talent can reach the world.

The festival may have ended, but the movement it created, and the journey of Sri Lanka’s next generation of global performers has only just begun.

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