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Sri Lanka’s biggest digital marketing event returns with a bang

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The eagerly-anticipated DMASL Digital Summit 2024 is ready to set Sri Lanka’s digital marketing space abuzz on 3 and 4 July at Waters Edge, Battaramulla. 

After the success of last year’s inaugural summit, which swiftly became the premier event in the digital marketing industry, this year’s summit is expected to be even more dynamic and engaging. The expansion to a two-day format highlights the summit’s growing significance and influence within the industry. 

The DMASL Digital Summit 2024 is organised by the Digital Marketers Association of Sri Lanka (DMASL) – the leading professional body dedicated to advancing the field of digital marketing in Sri Lanka through education, networking, and advocacy.

The DMASL Digital Summit 2024, which will be held under the theme “Charting the Uncharted”, aims to gather a diverse group of professionals, including digital marketing experts, advertising agencies, business leaders, and technology enthusiasts, fostering an environment of learning, networking, and collaboration. 

Attendees can look forward to a range of keynote speeches, panel discussions, workshops, and networking sessions designed to inspire and educate on the latest trends and innovations in digital marketing. 15+ speakers, 20+ partners, three in-depth workshops, and over 1,000 participants are expected at the DMASL Digital Summit 2024. 

As the largest event of its kind in the country, the summit will offer unparalleled opportunities for attendees to gain insights from industry leaders and to network with peers. Participants will have the unique opportunity to engage with cutting-edge digital marketing tools and strategies, gaining valuable insights from top-tier professionals. The summit’s emphasis on innovation and collaboration makes it a must-attend event for anyone looking to stay ahead in the fast-paced world of digital marketing.

DMASL President Umair Wolid said: “DMASL Digital Summit 2024 is a landmark event for the digital marketing community in Sri Lanka. It is also a milestone in our journey to elevate digital marketing in Sri Lanka. This year’s expanded format and stellar line-up of speakers will provide unparalleled opportunities for learning and networking. We are excited to inspire and equip our attendees with the latest insights and innovations in the digital marketing landscape. In the future, we intend to extend the reach internationally as well, and further enhance engagement value through a focus on interactive sessions.”

DMASL Project Chair Arjun Jeger said: “We are thrilled to bring together such a diverse and talented group of professionals to share their knowledge and expertise. With our expanded format this year, we are confident that the summit will offer even more valuable opportunities for learning and networking. With this year’s event, we are also delivering on our pledge to continue expanding the event’s reach, engagement, and impact. No serious digital marketer should miss this event.”

Unilever Marketing Director – Personal Care, Beauty and Wellbeing Shamara Silva said: “We are proud to partner with DMASL as the Title Sponsor of Digital Summit 2024. At Unilever, we believe in uplifting the skills and competencies of our talent, particularly during a time where talent migration is a key tension. In this light, we see it as essential to support organisations such as DMASL that create forums to equip local talent with global exposure. We believe that the summit will provide an excellent platform for sharing innovative ideas and best practices in digital marketing and will contribute to the future of digital marketing in the region.”

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Alan Walker, Nicky Romero and CHUNG HA headlined the Landmark POP Culture Festival 2026, as Sri Lanka entered a New Era in Entertainment

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Colombo, Sri Lanka – POP Culture Festival 2026 concluded successfully at Port City Colombo, marking a turning point for Sri Lanka’s entertainment industry, and setting a new benchmark for world-class festivals in the country. With an international EDM DJ line-up who have all performed on Tomorrowland stages, it was a World Class line-up performing on a massive World Class stage.

Held on the 28th and 29th August, the two-day festival brought together an outstanding lineup led by world-renowned artists Alan Walker, Nicky Romero and South Korean pop (K-pop) sensation CHUNG HA. They were joined by several leading international and Sri Lankan artists, creating a powerful celebration of music, youth culture, creativity and live entertainment.

POP Culture Festival 2026 was brought to life by ShowUp Entertainment and Elephant House Cream Soda, united by a shared vision to elevate Sri Lankan entertainment, empower the country’s next generation of talent, and to create a platform capable of connecting them with the world.

From spectacular performances and world-class stage production, to the incredible energy of the audience, the festival transformed Port City Colombo into a vibrant international entertainment destination.

Alan Walker delivered an unforgettable performance that made the opening day truly historic, while CHUNG HA captivated Sri Lankan K-pop fans with her signature vocals, choreography and commanding stage presence. Nicky Romero’s first-ever performance in Sri Lanka brought the festival to a powerful close, delivering a high-energy finale that will remain a landmark moment in the country’s live entertainment history.

The festival also featured performances by DubVision, QUINTINO, Dyro x DANNIC, Mintthy and a selection of emerging and established Sri Lankan artists, bringing global stars and homegrown talent together on one extraordinary stage.

POP Idol: Developing Sri Lanka’s First Global-Level Idols.

A defining part of POP Culture Festival 2026 was the POP Idol programme, a groundbreaking initiative created to discover, develop and introduce the next generation of Sri Lankan performers.

From thousands of applicants across the country, talented young performers were selected and guided through a professional development journey that included auditions, intensive training, performance preparation and mentorship. The programme was designed to develop not only vocal and dance abilities but also stage presence, discipline, confidence and the professionalism required to compete on an international level.

Through this journey, POP Idol introduced a new generation of solo performers and a girl group developed to global entertainment standards. Their appearance on the POP Culture Festival stage represented far more than a debut performance – it marked the beginning of a new pathway for Sri Lankan youth with ambitions of reaching international audiences.

By providing international professional trainers and the opportunity to perform alongside globally recognised artists, POP Idol demonstrated that Sri Lankan talent has the potential to stand confidently on the world stage.

A Platform Taking Sri Lankan Young Talent to the World

POP Culture Festival is more than an international music festival. It is a long-term platform created to identify, develop and showcase Sri Lanka’s young creative talent to the world.

By bringing global artists, an international-level production, and emerging Sri Lankan performers together, the festival created opportunities that extends beyond a single event. It opened the door for young musicians, dancers, performers, creators and entertainment professionals to gain experience, build visibility and pursue opportunities within the global industry.

Created by Sri Lankan youth and driven by the spirit of The Young World Order, the festival showcased the ambition, creativity and potential of a new generation determined to take the country forward.

The successful delivery of POP Culture Festival 2026 demonstrated Sri Lanka’s ability to produce ambitious, world-class entertainment experiences while creating meaningful opportunities for its own talent. It also strengthened the country’s potential to become an important entertainment and festival destination within the region.

POP Culture Festival 2026 did not simply bring world-famous artists to Sri Lanka. It created a stage from which Sri Lankan talent can reach the world.

The festival may have ended, but the movement it created, and the journey of Sri Lanka’s next generation of global performers has only just begun.

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Nations Trust Bank records PAT of LKR 15.6Bn in 1H 2026 following strategic acquisition

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Nations Trust Bank PLC (NTB) reported a strong performance in the first six months ended 30th June 2026, recording a Profit After Tax (PAT) of LKR 15.6Bn.  Following a PAT of LKR 4.6Bn reported in Q1, the Bank’s performance accelerated significantly in the second quarter with operations commencing 1st May 2026, with the successful acquisition of HSBC Sri Lanka’s retail banking business, with an overall asset growth of 26% and a one-off tax credit attributing to the acquisition.

With the successful acquisition and integration of HSBC Sri Lanka’s retail banking portfolio in May 2026, the Bank consolidated it’s position as the market leader in credit cards and premium retail banking services.  A continued focus on service excellence, digital transformation, and disciplined risk management contributed to NTB’s strong first-half performance.

NTB’s performance is supported by healthy asset growth, stable Net Interest Margins (NIMs) at 5.58%, and disciplined risk management resulting in a Net Stage 3 Ratio of 1.05%. Return on Equity (ROE) increased to 31.33%, reflecting the Bank’s enhanced scale and earnings momentum following the acquisition.

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Milco records Rs.1.49 Billion profit in 2025

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State‑owned dairy company Milco (Pvt) Ltd achieved a historic financial turnaround last year, recording its highest‑ever net profit of Rs.1.49 billion by late 2025, according to Agriculture and Livestock Deputy Minister Namal Karunaratne.

Deputy Minister Karunaratne told Parliament last week that the recovery enabled the company to halt privatization plans, clear debts, and extend unprecedented financial benefits. 

On December 31, 2025, Milco disbursed a performance bonus of Rs.75,000 each to all 1,228 employees. In addition, Rs.180 million in profit‑sharing incentives was distributed among 22,000 dairy farmers, marking the first such payout in 21 years.

He further said that Milco had previously accumulated Rs.3.5 billion in bank loans and Rs.1.7 billion in outstanding payments owed to milk‑supplying farmers, but all debts have now been settled.

He further announced that the long‑delayed Badalgama milk factory project will recommence, with capacity to process up to 200,000 liters of milk daily. 

Plans are also underway to upgrade the National Livestock Development Board’s farm in Nikaweratiya, with an additional Rs.1 billion budget allocated to supply high‑yield dairy heifers and male stock to local farmers.

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