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New Media Solutions wins two prestigious awards at 4A’s Advertising Awards 2024

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New Media Solutions (NMS), a leading player in homegrown media, brand communications and public relations, recently won a Silver and a Bronze award at the inaugural Four A’s Advertising Awards 2024 for its outstanding work with Softlogic Life, Sri Lanka’s 2nd largest life insurer. NMS won the Silver award under the Integrated category and the Bronze award under the PR category for their innovative ‘Sri Lanka’s Inspiring Christmas Tree of Hope’ campaign. 

Softlogic Life unveiled its iconic vegetable Christmas tree at the most iconic Galle Face roundabout last December for the second consecutive year in 2023. The Christmas tree was made up of vegetable plants planted and sent to Softlogic Life by people from all four corners of Sri Lanka. It went down in history as Sri Lanka’s first-ever crowdsourced Christmas tree made of vegetable plants. This unique installation comprised 2,000+ organic plants of diverse varieties and nutritional values, all put together to create a Christmas tree amidst harsh sunlight, sea breeze and humidity. This was a unique way to tell Sri Lanka how blessed we are as a nation because if Softlogic Life can do it here under such environmental conditions, anyone anywhere can start their own home garden, even if it’s on a balcony in their home.

New Media Solutions was pivotal in bringing this innovative campaign to life, employing creativity and strategic thinking to amplify Softlogic Life’s message. The agency’s comprehensive approach involved leveraging various media channels and public relations platforms to ensure maximum visibility and engagement.

Expressing his views about their recent win, New Media Solutions Managing Director Nilupa Sanjaya Liyanage said, “We are deeply honoured to receive two prestigious awards at the inaugural Four A’s Advertising Awards in Sri Lanka. This recognition is a testament to our entire team’s creativity, dedication, and hard work. Our collaboration with Softlogic Life on the iconic vegetable Christmas tree campaign celebrated the festive season. Also, it promoted sustainable living and community engagement across Sri Lanka. This project showcased the power of innovative communication and the remarkable potential within our nation. We are proud to have inspired Sri Lankans to take up home gardening and contribute to a greener, more self-sufficient future.”

‘From Seeds to Stories: Sri Lanka’s Inspiring Christmas Tree of Hope’ campaign allowed New Media Solutions to demonstrate their unmatched creativity in media and brand communications. Embracing the unconventional nature of the initiative, the agency set out to create a narrative that encapsulated the festive spirit and connected deeply with the public. By merging creativity into every facet of the campaign, NMS successfully highlighted the significance of sustainability and community involvement. The two awards at the 4A’s Awards are a testament to the agency’s commitment to redefining the landscape of traditional marketing and communication in the country. 

“I’d like to congratulate New Media Solutions on winning two well-deserved awards at the inaugural Four A’s Advertising Awards. Their unconventional approach to PR, exceptional creativity and unwavering dedication were pivotal in successfully bringing this integrated campaign to life, transforming it into a symbol of sustainability and community through this unorthodox approach. We are proud to have such committed and talented partners and look forward to continuing our journey of inspiring positive change together in Sri Lanka,” said Head of Marketing, Softlogic Life – Chamindri Pilimatalauwe. 

New Media Solutions is a collection of seasoned veterans from media relations, brand communications, and public relations who master their service offerings, including media strategies, lobbying, mass communications, content creation, digital media, advertising, and crisis management. The company is led by Co-Founder and current Chief Executive Officer Nilupa Sanjaya Liyanage, a communications veteran with over 15 years of experience in advertising, journalism, broadcasting and digital media.

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Araliya Group of Companies Strengthens Logistics Operations with Acquisition of 10 New Trucks from DIMO

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Araliya Group of Companies has further strengthened its logistics and transportation capabilities with the acquisition of 10 brand-new TATA LPK 1618 trucks from Diesel & Motor Engineering PLC (DIMO), one of Sri Lanka’s leading automobile distributors.

This strategic investment expands the Group’s existing fleet to over 200 vehicles, reinforcing its ability to support large-scale operations across multiple sectors. The newly added trucks are expected to enhance efficiency, reliability, and operational capacity within Araliya’s supply chain and distribution network.

DIMO’s comprehensive after-sales service, technical expertise, and long-standing reputation for quality were key factors behind the Group’s decision. The collaboration highlights Araliya Group’s continued commitment to operational excellence and sustainable growth, while reaffirming DIMO’s position as a trusted partner for large-scale commercial transport solutions in Sri Lanka.

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Sri Lanka’s Largest Vehicle Investment: DIMO and Rathna Rice Pvt Ltd Complete Historic 50-Vehicle Fleet Deal

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In a groundbreaking transaction that marks Sri Lanka’s largest single vehicle investment to date, DIMO Lanka has successfully completed the delivery of 50 LPT 1615 TATA commercial trucks to Rathna Rice Pvt Ltd, setting a new benchmark for fleet acquisitions in the country.

This substantial growth demonstrated by the local business sector represents an economically significant milestone for Sri Lanka’s commercial vehicle industry.

The deal underscores the confidence and expansion capabilities of Sri Lankan enterprises, highlighting the continued strength of the domestic business community.

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Eco-Tourism, Climate Shocks, and Economic Resilience Lessons from Australia for Emerging Tourism Economies

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Climate shocks are no longer peripheral risks for tourism economies. They are now central economic variables shaping capital flows, employment stability, insurance markets, and long-term growth prospects. For emerging economies that rely heavily on tourism, climate volatility increasingly determines whether eco-tourism functions as a durable growth strategy or a fragile branding exercise.

Investor and fund manager Arj Samarakoon, widely known as Arj Samarakoon, has repeatedly argued in regional investment discussions that climate resilience should be treated as economic infrastructure rather than an environmental add-on. This distinction is critical for understanding why some tourism economies withstand climate shocks while others struggle to recover.

Australia provides a useful reference point. Despite facing frequent cyclones, floods, bushfires, and prolonged heat events, Australia has maintained long-term confidence in its tourism sector. This outcome is not the result of lower exposure, but of stronger institutional preparation.

Arjuna Samarakoon, widely known as Arj Samarakoon, with his team supporting food and flood relief efforts during climate-related disruptions in Sri Lanka.

Australia’s approach treats climate risk as a structural certainty rather than an exception. Disaster response frameworks, early warning systems, infrastructure standards, and recovery funding are embedded into policy well before crises occur. Tourism operators, insurers, and investors therefore operate within a predictable environment when climate shocks materialise. Research by the OECD shows that such predictability significantly reduces the economic cost of climate events.

For emerging tourism economies, the contrast is stark. Climate shocks often trigger uncertainty that extends well beyond physical damage. Delays in infrastructure restoration, fragmented public communication, and unclear recovery timelines can rapidly erode investor confidence. The World Bank has noted that institutional weakness frequently amplifies the economic impact of climate events in tourism-dependent countries.

Eco-tourism is often presented as a solution to this vulnerability. Nature-based tourism, conservation-led development, and community participation align well with global sustainability preferences. However, eco-tourism remains highly sensitive to climate shocks if resilience is not embedded into governance structures.

Projects marketed as sustainable can fail quickly when floods disrupt access, utilities become unreliable, or insurance coverage tightens. Without institutional resilience, sustainability narratives struggle to translate into stable economic outcomes. This challenge is increasingly recognised in discussions on what Sri Lanka can learn from Australia and the Philippines on economic reform and resilience.

Australia’s experience illustrates that eco-tourism succeeds when resilience is treated as a core economic function. Disaster response systems are designed to preserve continuity, not merely to provide relief. Communication during climate events is coordinated to protect destination confidence rather than amplify uncertainty.

For emerging economies, the lesson is not to replicate Australia’s scale or spending capacity, but to adapt its institutional logic. Climate resilience must be integrated into tourism policy, infrastructure planning, and investment assessment frameworks.

As Arj Samarakoon has noted in investment forums, capital increasingly flows toward destinations that demonstrate governance capacity under stress. In a climate-exposed world, eco-tourism is no longer judged solely by environmental appeal, but by its ability to function through disruption.

Climate shocks will continue to shape tourism economics. Emerging economies that treat resilience as strategy rather than sentiment will be better positioned to convert eco-tourism into a durable source of growth.

  • OECD (2021). Climate adaptation and resilience in tourism economies.
  • World Bank (2020). Climate resilient tourism development.
  • UNWTO (2021). Tourism and climate change: Policy frameworks.

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