Business News

Zesta invites Sri Lankan tea lovers to create the next Zesta commercial

Published

2 years ago

July 18, 2024

Zesta Tea, a renowned flagship brand under Sunshine Consumer Lanka, has announced ‘My Zesta Story’, a campaign inviting all Sri Lankan tea lovers to create their very own commercial for the brand. Participants are encouraged to submit their ideas in various formats, including videos, audio recordings, scripts, storyboards, and animations. The winning entry will receive a grand prize of Rs. 1 million, and the following top four entries will each receive consolation prizes of Rs. 250,000. Additionally, Zesta will give the winning idea the opportunity to be produced and aired on TV, offering the ultimate platform for Sri Lankan creativity.

Sunshine Consumer Lanka CEO Anuruddha Aluvihare commented on the campaign, “The ‘My Zesta Story’ campaign is a further testament to our bold ways of communicating what Zesta brings towards Sri Lankans. We are thrilled to invite our loyal consumers to share their creative visions and join our ongoing legacy. While honouring the brand’s rich heritage, this campaign also paves the way for an exciting future driven by the passion and imagination of Sri Lankan tea lovers.”

Since its inception, Zesta has been synonymous with innovation, sophistication and an unwavering commitment to providing premium-quality tea to the Sri Lankan market. Emerging as a disruptor in 1998, Zesta challenged the prevailing notion that the finest teas were exclusively reserved for international markets and was the first to introduce a distinctive blend of 100% Broken Orange Pekoe Fannings (BOPF) to Sri Lankans. The brand’s visionary promise to provide Sri Lankans with the best quality tea laid the foundation for its journey to becoming a beloved household name, breaking away from conventions with bold communication strategies that won the hearts and minds of its consumers.

The magic of Zesta’s first commercial still lingers in the hearts of many Sri Lankans, a timeless blend of playful romance and enchanting storytelling. This beloved ad weaved into the nation’s imagination, painting Zesta as a “Lover” brand cherished for its unique ability to captivate and inspire. Each scene, every narrative twist, continues to evoke nostalgia, making Zesta not just a tea brand but a cherished part of Sri Lankan culture.

Building on this rich heritage, Sunshine Consumer Lanka Chief Marketing Officer Kavi Rajapaksha said it is a proud moment to launch this campaign. “As we launch the ‘My Zesta Story’ campaign, we are building on Zesta’s rich heritage of quality and innovation. This initiative celebrates our legacy and empowers our loyal consumers to become a part of our brand’s future. By inviting Sri Lankans to share their creative visions, we aim to reinforce Zesta’s position as one of the most loved Sri Lankan brands that continues to capture hearts and inspire imaginations. We are excited to see the incredible emerging ideas and look forward to turning the winning concept into a reality.”

Submissions can be made through the campaign’s dedicated website, www.myzestastory.com, or via WhatsApp at 070 274 0833. A panel of judges featuring renowned personalities from the advertising and entertainment industries will evaluate the entries.

Business News

Dubai Based Sri Lankan Entrepreneur Launches Global Forex Marketplace

Published

3 weeks ago

January 2, 2026

admin

A visionary Sri Lankan entrepreneur based in Dubai has launched VerifiedBrands.io, a cutting-edge Forex Marketplace Ecosystem designed to bring transparency, trust, and regulatory compliance to the Global Forex industry.

The platform addresses one of the most critical challenges in online trading — the difficulty of finding legitimate and regulated brokers and financial service providers. VerifiedBrands.io connects traders, licensed Forex brokers, technology providers, and affiliates in a secure and trusted digital marketplace.

“Our mission is simple — to eliminate fraud and scams from the Forex industry and give traders, investors, and partners a reliable ecosystem where only regulated and verified companies are listed,” said Anthony, the founder of VerifiedBrands.io.

VerifiedBrands.io verifies and lists only Regulated Forex brokers and compliant financial technology providers, offering a single platform for:

Traders seeking trusted brokers and services

Companies looking for high-quality leads and exposure

Technology providers offering white-label solutions, trading infrastructure, CRM systems, Liquidity Solutions, Payment Gateways , API solutions

Affiliates and partners wanting to work with compliant, reputable firms

The platform also provides tools and resources to help traders and partners compare, connect, and collaborate confidently, making it a first-of-its-kind ecosystem for the Forex community.

With the global Forex industry estimated at over $6 trillion in daily trading volume, VerifiedBrands.io aims to build a safer, more transparent trading environment and empower investors and traders worldwide to make informed decisions.

For more information, visit www.VerifiedBrands.io

Business News

LB Finance to enter Philippines market through subsidiary

Published

1 month ago

December 18, 2025

admin

LB Finance PLC, a Sri Lankan Non-Bank Financial Institution (NBFI), has received regulatory approval from the Central Bank of Sri Lanka to establish a wholly owned subsidiary in the Philippines.

In a corporate disclosure to the Colombo Stock Exchange, the company said the Director of the Department of Supervision of Non-Bank Financial Institutions granted approval on 11 December to set up the subsidiary under the name LB Finance Philippines Inc.

Business News

Commonwealth Enterprise and Investment Council expresses solidarity with Sri Lanka

Published

2 months ago

December 2, 2025

admin

The Commonwealth Enterprise and Investment Council (CWEIC) has conveyed its condolences to Sri Lanka over the loss of life and extensive damage caused by Cyclone Ditwah, urging all Commonwealth nations to support the country’s recovery as the scale of devastation continues to unfold.

In a statement signed by CWEIC Chairman Lord Marland and Deputy Chairman Lord Swire, the council said: On behalf of the Commonwealth Enterprise and Investment Council, we extend our sincere condolences to the President and people of Sri Lanka for the tragic loss of life and the widespread destruction caused by Cyclone Ditwah.

With the death toll now exceeding 300, hundreds more people missing, and thousands left without homes or livelihoods, the impact on your nation is devastating, and affecting all parts of the country.

As Commonwealth friends, we acknowledge the suffering that Sri Lanka has already endured through natural disasters; floods, droughts, landslides, and the 2004 tsunami.

Sri Lanka has survived through the extraordinary efforts of countless volunteers and ordinary people. Once again, we see this remarkable resilience and cooperation from Sri Lankans who are working to restore order, basic services, and supplies where possible.

We appeal to all Commonwealth countries to support the recovery efforts, and we will keep Sri Lanka in our thoughts and prayers at this difficult time. CWEIC has a significant presence in Sri Lanka, and our Strategic Partners stand ready to assist in any way we can during this difficult time. We will continue to support international efforts and appeal to Commonwealth nations to contribute to Sri Lanka’s recovery.