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Tech startup, fluencr, aims to accelerate Sri Lanka’s digital transformation with its influencer marketplace

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10 months ago

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fluencr, a homegrown tech startup, is shaping the country’s digital economy by enhancing influencer and business collaboration. Recognized among the top 50 at the prestigious Dialog Innovation Challenge, fluencr is on a mission to streamline business and influencer collaborations, aligning with Sri Lanka’s broader digital transformation initiatives.

In an era where influencer marketing is a key driver of brand engagement, fluencr offers a data-driven platform that enables businesses to discover, connect, and collaborate with the right influencers. The platform simplifies campaign management from start to finish, providing seamless performance analytics and ensuring instant payments through an integration with Seylan Bank’s Mastercard payment solutions.

For influencers, fluencr enhances brand discoverability, making it easier to secure collaborations while automating insight sharing and campaign workflows. The added benefit of timely payments ensures creators can focus on what they do best—creating engaging content.

fluencr isn’t just another marketplace; it’s a potential local alternative to global platforms like Fiverr and Upwork. By offering an accessible and free-to-use platform, fluencr has the power to uplift Sri Lanka’s content landscape, creating new opportunities for businesses and creators alike.

Why Now? Why Fluencr

Booming Influencer Market: Since 2019, the global influencer industry has tripled in value, reaching $21.1 billion. Sri Lanka’s share currently stands at an estimated $17.2 million, showcasing immense growth potential.

End of Third-Party Cookies: With platforms like Meta and Google phasing out third-party cookies by 2025, businesses must rethink their digital marketing strategies. fluencr provides a viable alternative, leveraging influencer partnerships for direct audience engagement.

User-Generated Content (UGC) Dominates: Research shows that 93% of marketers believe UGC outperforms traditional ads, making influencer collaborations more crucial than ever.

Rising Influencer Trust: With 63% of Gen Z preferring influencer recommendations over conventional advertising, brands need to adapt to shifting consumer behaviors.

fluencr was not just engineered in theory—it was born out of real-world challenges. The founding team, comprising professionals with experience at top Sri Lankan companies such as Dialog, Cinnamon Hotels, and Daraz, understands the struggles businesses and creators face in the digital marketing landscape. Now, they’re on a mission to solve them.

Whether you’re a business ready to harness the power of influencer marketing or a creator looking to scale, fluencr invites you to be part of Sri Lanka’s digital future: https://fluencr.io

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Commonwealth Enterprise and Investment Council expresses solidarity with Sri Lanka

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4 days ago

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December 2, 2025

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The Commonwealth Enterprise and Investment Council (CWEIC) has conveyed its condolences to Sri Lanka over the loss of life and extensive damage caused by Cyclone Ditwah, urging all Commonwealth nations to support the country’s recovery as the scale of devastation continues to unfold.

In a statement signed by CWEIC Chairman Lord Marland and Deputy Chairman Lord Swire, the council said: On behalf of the Commonwealth Enterprise and Investment Council, we extend our sincere condolences to the President and people of Sri Lanka for the tragic loss of life and the widespread destruction caused by Cyclone Ditwah.

With the death toll now exceeding 300, hundreds more people missing, and thousands left without homes or livelihoods, the impact on your nation is devastating, and affecting all parts of the country.

As Commonwealth friends, we acknowledge the suffering that Sri Lanka has already endured through natural disasters; floods, droughts, landslides, and the 2004 tsunami.

Sri Lanka has survived through the extraordinary efforts of countless volunteers and ordinary people. Once again, we see this remarkable resilience and cooperation from Sri Lankans who are working to restore order, basic services, and supplies where possible.

We appeal to all Commonwealth countries to support the recovery efforts, and we will keep Sri Lanka in our thoughts and prayers at this difficult time. CWEIC has a significant presence in Sri Lanka, and our Strategic Partners stand ready to assist in any way we can during this difficult time. We will continue to support international efforts and appeal to Commonwealth nations to contribute to Sri Lanka’s recovery.

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DFCC to buy retail business of Standard Chartered Bank Sri Lanka for Rs3.7bn

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3 weeks ago

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November 14, 2025

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DFCC Bank said it has reached a deal to buy the retail and wealth management business of Standard Chartered Bank in Sri Lanka for 3.7 billion rupees.

The transaction is expected to be concluded in early 2026, subject to regulatory approvals, DFCC Bank said in a stock exchange filing.

“The proposed acquisition forms part of DFCC Bank’s strategic growth agenda to strenghten its retail and wealth management franchise, build scale and create sustainable value for customers, employees and shareholders alike,” the filing said.

The transaction will be funded by internal funds.

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Business News

Historic Partnership: Bybit Joins Hands with Master Trading Academy to Strengthen Crypto Education in Sri Lanka

Published

3 weeks ago

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November 13, 2025

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Master Trading Academy (MTA), one of Sri Lanka’s leading and most trusted professional trading education institutions, has announced a strategic partnership with Bybit, the world’s second-largest and fastest-growing cryptocurrency exchange. This groundbreaking collaboration marks the first time a global crypto exchange has partnered with a Sri Lankan crypto education academy, creating a major milestone in the country’s digital finance landscape.

Through this partnership, MTA and Bybit are launching a comprehensive Crypto Education Program designed to equip aspiring traders, investors, and blockchain enthusiasts with the knowledge and practical skills required to engage confidently in the global crypto market. The course, valued at LKR 36,000, will be offered completely free of charge to 120 selected participants, who will be trained in three batches of 40 students.

Registrations are now open.

  • https://docs.google.com/forms/u/1/d/1c5LZK5KUkhV-X1qUGzKG9dN-te9NmAuANQCOJsMtHnQ/viewform?edit_requested=true

Seats are limited.

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