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Tech startup, fluencr, aims to accelerate Sri Lanka’s digital transformation with its influencer marketplace

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fluencr, a homegrown tech startup, is shaping the country’s digital economy by enhancing influencer and business collaboration. Recognized among the top 50 at the prestigious Dialog Innovation Challenge, fluencr is on a mission to streamline business and influencer collaborations, aligning with Sri Lanka’s broader digital transformation initiatives.

In an era where influencer marketing is a key driver of brand engagement, fluencr offers a data-driven platform that enables businesses to discover, connect, and collaborate with the right influencers. The platform simplifies campaign management from start to finish, providing seamless performance analytics and ensuring instant payments through an integration with Seylan Bank’s Mastercard payment solutions.

For influencers, fluencr enhances brand discoverability, making it easier to secure collaborations while automating insight sharing and campaign workflows. The added benefit of timely payments ensures creators can focus on what they do best—creating engaging content.

fluencr isn’t just another marketplace; it’s a potential local alternative to global platforms like Fiverr and Upwork. By offering an accessible and free-to-use platform, fluencr has the power to uplift Sri Lanka’s content landscape, creating new opportunities for businesses and creators alike.

Why Now? Why Fluencr

Booming Influencer Market: Since 2019, the global influencer industry has tripled in value, reaching $21.1 billion. Sri Lanka’s share currently stands at an estimated $17.2 million, showcasing immense growth potential.

End of Third-Party Cookies: With platforms like Meta and Google phasing out third-party cookies by 2025, businesses must rethink their digital marketing strategies. fluencr provides a viable alternative, leveraging influencer partnerships for direct audience engagement.

User-Generated Content (UGC) Dominates: Research shows that 93% of marketers believe UGC outperforms traditional ads, making influencer collaborations more crucial than ever.

Rising Influencer Trust: With 63% of Gen Z preferring influencer recommendations over conventional advertising, brands need to adapt to shifting consumer behaviors.

fluencr was not just engineered in theory—it was born out of real-world challenges. The founding team, comprising professionals with experience at top Sri Lankan companies such as Dialog, Cinnamon Hotels, and Daraz, understands the struggles businesses and creators face in the digital marketing landscape. Now, they’re on a mission to solve them.

Whether you’re a business ready to harness the power of influencer marketing or a creator looking to scale, fluencr invites you to be part of Sri Lanka’s digital future: https://fluencr.io

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Nations Trust Bank records PAT of LKR 15.6Bn in 1H 2026 following strategic acquisition

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Nations Trust Bank PLC (NTB) reported a strong performance in the first six months ended 30th June 2026, recording a Profit After Tax (PAT) of LKR 15.6Bn.  Following a PAT of LKR 4.6Bn reported in Q1, the Bank’s performance accelerated significantly in the second quarter with operations commencing 1st May 2026, with the successful acquisition of HSBC Sri Lanka’s retail banking business, with an overall asset growth of 26% and a one-off tax credit attributing to the acquisition.

With the successful acquisition and integration of HSBC Sri Lanka’s retail banking portfolio in May 2026, the Bank consolidated it’s position as the market leader in credit cards and premium retail banking services.  A continued focus on service excellence, digital transformation, and disciplined risk management contributed to NTB’s strong first-half performance.

NTB’s performance is supported by healthy asset growth, stable Net Interest Margins (NIMs) at 5.58%, and disciplined risk management resulting in a Net Stage 3 Ratio of 1.05%. Return on Equity (ROE) increased to 31.33%, reflecting the Bank’s enhanced scale and earnings momentum following the acquisition.

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Milco records Rs.1.49 Billion profit in 2025

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State‑owned dairy company Milco (Pvt) Ltd achieved a historic financial turnaround last year, recording its highest‑ever net profit of Rs.1.49 billion by late 2025, according to Agriculture and Livestock Deputy Minister Namal Karunaratne.

Deputy Minister Karunaratne told Parliament last week that the recovery enabled the company to halt privatization plans, clear debts, and extend unprecedented financial benefits. 

On December 31, 2025, Milco disbursed a performance bonus of Rs.75,000 each to all 1,228 employees. In addition, Rs.180 million in profit‑sharing incentives was distributed among 22,000 dairy farmers, marking the first such payout in 21 years.

He further said that Milco had previously accumulated Rs.3.5 billion in bank loans and Rs.1.7 billion in outstanding payments owed to milk‑supplying farmers, but all debts have now been settled.

He further announced that the long‑delayed Badalgama milk factory project will recommence, with capacity to process up to 200,000 liters of milk daily. 

Plans are also underway to upgrade the National Livestock Development Board’s farm in Nikaweratiya, with an additional Rs.1 billion budget allocated to supply high‑yield dairy heifers and male stock to local farmers.

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Unable to pay debts, Hela Apparel files for winding up

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Hela Apparel Holdings PLC has announced that it has filed an application before the Commercial High Court seeking a court-ordered winding up of the company after its Board concluded that it is unable to pay its debts due to continuing liquidity constraints.

In a filing to the Colombo Stock Exchange, the company said its Board reviewed the financial position of the group, including its realisable assets, liabilities, liquidity levels, indebtedness, expected cash flows and creditor obligations before determining that Hela Apparel Holdings PLC and its subsidiaries, Hela Clothing (Private) Limited and Foundation Garments (Private) Limited, were unable to continue their businesses.

The Board resolved on August 4 to seek a court-ordered winding up under the Companies Act No. 7 of 2007, with applications filed before the Commercial High Court on August 5. The two subsidiaries have also submitted separate winding-up applications.

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