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Zesta invites Sri Lankan tea lovers to create the next Zesta commercial

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Zesta Tea, a renowned flagship brand under Sunshine Consumer Lanka, has announced ‘My Zesta Story’, a campaign inviting all Sri Lankan tea lovers to create their very own commercial for the brand. Participants are encouraged to submit their ideas in various formats, including videos, audio recordings, scripts, storyboards, and animations. The winning entry will receive a grand prize of Rs. 1 million, and the following top four entries will each receive consolation prizes of Rs. 250,000. Additionally, Zesta will give the winning idea the opportunity to be produced and aired on TV, offering the ultimate platform for Sri Lankan creativity.

Sunshine Consumer Lanka CEO Anuruddha Aluvihare commented on the campaign, “The ‘My Zesta Story’ campaign is a further testament to our bold ways of communicating what Zesta brings towards Sri Lankans. We are thrilled to invite our loyal consumers to share their creative visions and join our ongoing legacy. While honouring the brand’s rich heritage, this campaign also paves the way for an exciting future driven by the passion and imagination of Sri Lankan tea lovers.”

Since its inception, Zesta has been synonymous with innovation, sophistication and an unwavering commitment to providing premium-quality tea to the Sri Lankan market. Emerging as a disruptor in 1998, Zesta challenged the prevailing notion that the finest teas were exclusively reserved for international markets and was the first to introduce a distinctive blend of 100% Broken Orange Pekoe Fannings (BOPF) to Sri Lankans. The brand’s visionary promise to provide Sri Lankans with the best quality tea laid the foundation for its journey to becoming a beloved household name, breaking away from conventions with bold communication strategies that won the hearts and minds of its consumers.

The magic of Zesta’s first commercial still lingers in the hearts of many Sri Lankans, a timeless blend of playful romance and enchanting storytelling. This beloved ad weaved into the nation’s imagination, painting Zesta as a “Lover” brand cherished for its unique ability to captivate and inspire. Each scene, every narrative twist, continues to evoke nostalgia, making Zesta not just a tea brand but a cherished part of Sri Lankan culture.

Building on this rich heritage, Sunshine Consumer Lanka Chief Marketing Officer Kavi Rajapaksha said it is a proud moment to launch this campaign. “As we launch the ‘My Zesta Story’ campaign, we are building on Zesta’s rich heritage of quality and innovation. This initiative celebrates our legacy and empowers our loyal consumers to become a part of our brand’s future. By inviting Sri Lankans to share their creative visions, we aim to reinforce Zesta’s position as one of the most loved Sri Lankan brands that continues to capture hearts and inspire imaginations. We are excited to see the incredible emerging ideas and look forward to turning the winning concept into a reality.”

Submissions can be made through the campaign’s dedicated website, www.myzestastory.com, or via WhatsApp at 070 274 0833. A panel of judges featuring renowned personalities from the advertising and entertainment industries will evaluate the entries.

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Chevron Lanka collaborates with Uber SL      

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Exclusive benefits on Caltex-branded lubricants for earners
Products now available for order on Uber Eats app

November 5, 2024: Chevron Lubricants Lanka PLC (Chevron Lanka), the company that markets and distributes Caltex-branded lubricants, is pleased to announce its collaboration with Uber in Sri Lanka. Drivers using Uber for providing Rides and doing deliveries will now have access to Chevron Lanka’s wide range of premium lubricants, known for enhancing engine performance, extending vehicle life, and optimizing fuel efficiency at special prices. This will help them save on essential vehicle maintenance and benefit them with superior protection and performance on the road.

Uber Eats will now add the ‘car care’ category for the first time to strengthen its ‘Get Almost, Almost Anything’ promise. Sri Lankans will now be able to order premium lubricants from their favorite delivery platform with a few clicks. 

Bertram Paul, Managing Director & CEO, Chevron Lubricants Lanka PLC, said “We’re      thrilled to collaborate with Uber Sri Lanka, supporting drivers across both its verticals in the country with an exclusive value offering. We understand that maintaining a vehicle is critical for drivers, and our range of lubricants is designed to enhance engine life and performance. With this collaboration, we look forward to helping them experience a new level of efficiency and value.”

Varun Wijewardane, Country Manager, Uber Delivery – Sri Lanka, said, “Couriers and drivers are critical to the success of the Uber ecosystem. We’re continually exploring ways to enhance their platform experience and offer them tangible benefits. This collaboration with Chevron Lanka enables us to contribute to their success by helping reduce operating costs and improve vehicle reliability. At the same time, we’re adding to our on-app offerings and including yet another category on Uber Eats, enabling delivery of premium lubricants to our customers on demand.”

Drivers across Uber’s Mobility and Delivery businesses can get access to Chevron Lanka’s industry-leading products with special offers at any Caltex Authorized Dealer.

About Chevron

Chevron is one of the world’s leading integrated energy companies. We believe affordable, reliable and ever-cleaner energy is essential to enabling human progress. Chevron produces crude oil and natural gas; manufactures transportation fuels, lubricants, petrochemicals and additives; and develops technologies that enhance our business and the industry. We aim to grow our traditional oil and gas business, lower the carbon intensity of our operations and grow new lower carbon business in renewable fuels, carbon capture and offsets, hydrogen and other emerging technologies. More information about Chevron is available at www.chevron.com.

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PickMe founder Jiffry Zulfer is expected to be appointed to the ICTA board

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PickMe founder Jiffry Zulfer is expected to be appointed to the ICTA board. To support the government’s agenda to expand the ICT-based economy, new board members will be appointed to the ICTA. This move is anticipated to positively impact the industry.

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Port City Colombo attracts 100+ companies as Authorised Persons

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Port City Colombo has achieved a significant milestone, on-boarding 100+ companies as Authorised Persons (APs), as of 24 August 2024. These companies represent a diverse range of sectors identified to the Colombo Port City Special Economic Zone, including IT, finance, professional services, shipping, logistics, tourism, healthcare, real estate development, and global capability centres.

Among these APs, twenty-two companies have been designated as Businesses of Strategic Importance (BSI’s). The Colombo Port City Economic Commission (CPCEC) is currently reviewing the BSI status of other APs at present. Several companies are in the pipeline to register as APs, reflecting increased investor confidence in Port City Colombo. These achievements align with Port City Colombo’s vision to attract high-value foreign direct investments (FDI’s), whilst the diverse range of companies reflects the SEZ’s focus on service-oriented sectors.

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